ULTRON® capitalizes on the full range of media available to them in order to promote their products but at the same time, concentrated on collaborating with sporting events to get their products directly to the end users.
ULTRON® has also forged strategic partnerships across Asia and have established both retail and event distributions with various local business distributors, franchises and partners with several events in Indonesia, Thailand, Philippines and Kuwait. The annual Kuwait City GulfBank 642 Marathon 2017 was the 1st collaboration of ULTRON® in Middle East market with more than 8,000 runners.
Between 2015 and 2019, back home in Malaysia alone, ULTRON® products have been well recognized and being known as the leading Official Apparel Partner for the most number in Running and Cycling events or tournaments in Malaysia and neighboring Brunei with partnership as Official Apparel with more than 2,500 major events, with more than 3,000,000 pieces of apparel distributed across the region.
Some of the biggest names of the industry that have partnered with ULTRON® including IRONMAN Malaysia, IRONMAN Langkawi, Powerman Asia Pacific Tournament, XTERRA Asia Pacific Tournament, Asia Trail Masters, MILO Breakfast Run, Men’s Health & Women’s Health Night Run, PJ Half Marathon, Perlis State Marathon, Terengganu State Marathon, Borneo International Marathon and the list goes on.